Agency Tsunami

The role of the digital marketing professional is ever-changing. New techniques and tools are developed at a steady rate, causing marketing strategies to shift to leverage these advances. One of the most exciting and powerful developments in recent years has been the concept of predictive analyti...

Last month, we went over the various types of search intent that drive web users’ search engine queries, and discussed the benefits of understanding search intent and incorporating it into your overall SEO strategy.

The most common form of search intent, as previously discussed, is informational...

In recent years, social media platforms like Twitter, Facebook, and YouTube have transformed the digital marketing landscape. Social media allows companies to reach potential new customers in myriad ways, building engagement and interaction that can translate to improved revenue streams. Social m...

As the years have gone on and the Google algorithm has grown more sophisticated, people have given vastly different answers about the most important part of your search engine optimization (SEO) strategy. Previously, the main goal was including the right keywords in your content, and as many time...

In digital marketing, many components come together to improve search visibility for companies. Search engine optimization, or SEO, forms the foundation of every digital marketing campaign. As search user habits have evolved, thanks in part to the rise of mobile computing devices like smartphones...

Earlier this week, Google released a new document geared toward webmasters and search engine optimization (SEO) professionals that details how their lazy-loading online content can be crawled, indexed, and ranked effectively in Google’s search results. The document, entitled “Make sure Google can...

In today’s always-connected society, mobile computing devices dominate the landscape. These devices, such as smartphones and tablets, allow people to retrieve information wherever they may be – whether they are searching for a local restaurant, booking an airline ticket, or learning about the wor...

For marketers, one of the most frustrating things is watching leads fail to convert. No matter how well-designed your site is, well-written your content is, and carefully-targeted your social media sharing is, many visitors will not actively pursue your business for more information. This is wher...

Search engine optimization, or SEO, is a proven formula for success. By increasing visibility in online searches, businesses of any size can benefit, bringing in more customers and improving revenue streams as a result. SEO for insurance agents has been shown to yield a significant return on inve...