Posted on Jan 11, 2019
In digital marketing, many components come together to improve search visibility for companies. Search engine optimization, or SEO, forms the foundation of every digital marketing campaign. As search user habits have evolved, thanks in part to the rise of mobile computing devices like smartphones and tablets, new SEO strategies have also emerged. One of these is the concept of local SEO, which is a critical part of SEO for insurance agents. In this guide, we’ll take a look at local SEO, then present best practices for insurance agencies to use in leveraging this powerful new search tool.