Posted on Jan 25, 2019
In recent years, social media platforms like Twitter, Facebook, and YouTube have transformed the digital marketing landscape. Social media allows companies to reach potential new customers in myriad ways, building engagement and interaction that can translate to improved revenue streams. Social media has become a critical piece of the digital marketing puzzle, and it complements the other foundation of online marketing – that of search engine optimization or SEO. SEO for insurance agents should incorporate social media into marketing initiatives, as these two components work together to improve online visibility.