Posted on Feb 10, 2019
The role of the digital marketing professional is ever-changing. New techniques and tools are developed at a steady rate, causing marketing strategies to shift to leverage these advances. One of the most exciting and powerful developments in recent years has been the concept of predictive analytics; in very simple terms, this concept involves looking at statistical data to predict trends. In online marketing for insurance agents, predictive analytics can unlock new opportunities, giving agencies the ability to reach new customers more efficiently than ever before.