Posted on May 3, 2019
Search engines have evolved dramatically over the past decade. In their earliest iterations, search engines relied almost solely on single keyword inputs by users, returning results that contained those keywords. Today, users can input single keywords, multiple words, phrases, or even full sentences, and the search engine algorithms are able to process them. In recent years, the concept of voice search has emerged, potentially changing forever how users interact with their favorite search engines. How will this move toward voice search capability affect search engine optimization (SEO)? In SEO for insurance agents, evolving technology demands evolving practices, and in this guide, we’ll explore just how voice search can impact search use and search results.