Posted on Jan 18, 2019
As the years have gone on and the Google algorithm has grown more sophisticated, people have given vastly different answers about the most important part of your search engine optimization (SEO) strategy. Previously, the main goal was including the right keywords in your content, and as many times as possible. As long as your site had the right words in the right order, the algorithm would bring searchers to your site. Today, the algorithm is far more sophisticated, and has a different mission: bringing users the results that match their intent.