Posted on Nov 16, 2018

Agency Tsunami

For marketers, one of the most frustrating things is watching leads fail to convert. No matter how well-designed your site is, well-written your content is, and carefully-targeted your social media sharing is, many visitors will not actively pursue your business for more information. This is where your CTA comes in.

Calls to action, or CTAs, are the directives that let your visitors know what they should do now that they’ve watched your video or found their way to your landing page. They may seem like a small, insignificant detail, but the presence of a well-done CTA can have a great impact on your conversion rate. 83 to 93 percent of post leads come from the post’s anchor text and internal link CTAs, and emails that added just one CTA saw a 371 percent increase in clicks and 1617 percent increase in sales.

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