Posted on Oct 4, 2019
Since the dawn of online search, keywords have been the foundation upon which search engine optimization (SEO) was built. Long seen as the most important factor for search algorithms, keywords serve to allow search engines to better categorize and rank a given piece of web content. The practices governing keyword usage and placement have changed since those early days, however, and in insurance SEO, using keywords in the right ways can produce significant results in terms of online visibility. Here’s how.