Posted on Nov 23, 2018

Agency Tsunami

In today’s always-connected society, mobile computing devices dominate the landscape. These devices, such as smartphones and tablets, allow people to retrieve information wherever they may be – whether they are searching for a local restaurant, booking an airline ticket, or learning about the world around them. The power and ubiquity of these devices cannot be ignored, and in digital marketing for insurance companies, providing customers with mobile-friendly solutions is the key to success.

As the world’s largest search engine, Google has responded to the demands of mobile users, announcing that it would launch a mobile-first index. This index will favor mobile-optimized websites in search results over those developed for desktop computing environments. But what does mobile-first indexing really mean, and how will it affect a given website’s ranking in search results? In this guide, we’ll take a look at how mobile indexing works, what it can do for search engine rankings, and what it means for digital marketing professionals.